Chevrolet Partners Up With The LEGO Movie 2: The Second Part


What could possibly be more fun than driving an all-new 2019 Silverado 1500 High Country? Watching Emmet and Lucy from The LEGO Movie 2: The Second Part escape from a crazed mystery alien invader in one, that’s what! A Satin Steel Metallic Silverado 1500 High Country made entirely of LEGO bricks, you’ll also be able to see this custom Chevy Silverado High Country in a starring role in The LEGO Movie 2: The Second Part that’s in theaters this February 8. In this action-packed, super-fun, family-friendly sequel, Emmet, Lucy, and the gang from The LEGO Movie come together to take on a new threat and explore uncharted lands. U.S. Vice President of Chevrolet Marketing Paul Edwards had this to say of the collaboration: “From Emmet’s custom High Country to the real-life Trail Boss that inspired the full-size LEGO brick model, we have a Silverado for everyone — both LEGO mini-figures and everyday drivers. The new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet.”



Just a week ago, Chevrolet unveiled the first-ever completely-made-of-LEGO bricks 2019 Chevrolet Silverado 2500 LT Trail Boss at the North American International Auto Show. Partnering up with students from Detroit’s Ralph Waldo Emerson Elementary’s A World in Motion Program and Oxford Community School’s FIRST LEGO League, the true to scale 2019 Silverado 1500 LT Trail Boss is the first-ever Chevrolet car to be made entirely of LEGO bricks. Construction required 18 different builders working over 2,000 hours using 334,554 LEGO pieces to complete the epic project. The completed LEGO Silverado is over 6 feet tall, 20 feet long and a hefty 3,307 pounds -- that’s a whole lot of LEGOs!


And if you want to see the all-new 2019 Chevrolet Silverado 2500 LT Trail Boss in person, just click here to visit Landers Chevrolet of Norman today!