Chevrolet's Truck Legends Program Turns Two


Two years ago at the 2016 State Fair of Texas, Chevrolet launched the epic Chevy Truck Legends program which aims to celebrate some of the most loyal Chevy fans in the world. Since its inception, the Chevy Truck Legends program has grown to over 60,000 members and is growing daily! As Chevy Silverado Marketing Manager Hugh Milne explains, “The goal of the Truck Legends program was simple: to recognize our most enthusiastic owners. The response has been incredible, with Truck Legends quickly growing into a community of owners who share a passion for Chevy trucks.” This totally unique program is open to Chevy truck owners who have reached 100,000 miles on their truck and to those who have leased or purchased more than one Chevrolet truck in their lifetime.

So what exactly does being part of this exclusive program entail? A whole lot more than you might think! For starters, every member of the Chevy Truck Legends receives a welcome kit that includes car decals as well as a special Legends cap. Members also have access to the Truck Legends community gallery as well as exclusive updates and automotive sneak peeks directly from Chevy. With complimentary auto show passes, 20% off GM accessories, and the ability to join and partake in Chevrolet race events, the Chevy Truck Legends program has some pretty sweet (free!) perks for being a loyal Chevrolet fan.

Very recently, Chevy invited thirty of the Truck Legends and their guests to visit Jackson, Wyoming in order to test out the brand-new Chevy Silverado 1500. Part of the perks of the program, these Truck Legends were some of the very first to test the vehicle outside of the company. While in Wyoming, these Truck Legends were able to test out the Silverado’s new towing technologies, explore the brand new Durabed, give the 5.3L and 6.2L V-8 engines a run for their money, and go off-roading in the all-new Trail Boss trim. Want to learn more about becoming a part of the Chevy Truck Legends Program? Just click here.


Ready to take home your own Chevy truck so you can become a Chevy Truck Legend too? Visit Landers Chevrolet of Norman today--click here for directions!

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