Celebrating the Colorado's Fourth Anniversary, Chevrolet Introduces Two Awesome New Special Editions


Making its grand return to Chevrolet’s automotive lineup in October of 2014, the Chevrolet Colorado redefined the segment of midsize trucks when it showed back up on the scene almost exactly four years ago. Since its re-release, Chevrolet has sold more than 428,000 Colorado pickups -- and the numbers just keep on growing! Thanks to the addition of the recently updated Colorado, GM has been the most successful truck company for the last four years, selling over 600,000 more trucks than its closest competitor. It’s what you might call an absolute and utter landslide. Of this exciting and newfound prosperity, Director of Marketing for Chevrolet Trucks Sandor Piszar said, “The success of [the] Colorado helped reignite the midsize truck segment, which increased 27 percent from 2015 to 2017. It changed what customers expected from a midsize truck, brought new customers to Chevrolet and has inspired competitors to follow Chevy’s lead.” To commemorate the wildly successful return of such a stellar machine, Chevrolet has released two new special editions: the off-road capable Chevy Colorado Z71 Trail Runner and the street-ready Chevy Colorado RST.

Much of the Chevy Colorado’s success is attributed to its broad and thorough lineup which include three different powertrains, three different configurations, and plenty of special edition body styles to choose from. Each of the new special edition Chevrolet Colorados will come with a beautiful flow-through CHEVROLET lettered grille that was originally introduced with the Colorado ZR2 Bison. Perfect for your everyday drive, the all-new Colorado RST comes with a monochromatic exterior, a black tailgate bowtie, and 20” wheels finished in black. If you’re looking for a Colorado with a ton of off-roading performance, the brand-new Chevy Colorado Z71 Trail Runner arrives standard with the Z71 off-road package, functional rocker protection, Goodyear Duratec tires, and stamped aluminum front and mid skid plates.


Want to learn more about these special edition Chevrolet Colorado models? Click here to visit Landers Chevrolet of Norman today!

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